More than 2,000 people watched this video then tweeted @LuckyCharms to adopt a leprechaun
For this Twitter activation around St. Patrick’s Day, each person was paired with 1 of 4 unique leprechauns (who were actually 4 comedians hired to interact with the adoptive parents on Twitter).
FUN FACT: Leprechaun Bruce’s hobby is assembling chopped wood back into a tree.
