Forget Diabetes, We’ve Got Cereal to Sell
I worked on General Mills Kid Cereals for a long time. And most of that work was really, really bad.
But eventually we broke free from the formulas and created a super group of mascots who bring a feeling of freedom that can only be expressed with one word: SATUR-YAY-AAAAH!
In addition to the TV spots, we made a bunch of digital shorts. This simple gag is my favorite.