Did you know the USA has a tourism agency?
Well, it does. It’s called BrandUSA. And in an age of divisiveness, we created a campaign about something everyone can agree on: America is full of really good music.
To show off the range of styles and the places they come from, we asked multiple artists to cover the same song. 1 Song. 5 Artists. 5 Cities.
The songs were featured in videos promoting each city.
We also created longer-form city docs, hosted by the musicians. This one of Jackson, Mississippi hosted by Cedric Burnside is hands-down my favorite.
And because you can never have enough content, we made full-length OTT episodes as well, in which we followed the 5 artists and got to experience more side-by-side comparisons of the genres. (Long-form episodes available upon request)